What’s the best way to promote a lifestyle (aka: to instagram or not to instagram)

I’ve been considering starting an Instagram account. I keep on toying with the idea, yet not actually doing it.

On the one hand, Instagram clearly is an easy way to promote a healthy lifestyle, and inspire people. I believe that I am somewhat out of the regular yoga-crew, even though I am white, female, and relatively slim, since I also happen to be an Iyengar practitioner, who are relatively unknown on the interwebs, and I did my training while getting a PhD in structural chemistry, which I will defend and receive in November. I’m also a French vegan, which is still a rarity (though that is changing).

I genuinely would like to make Iyengar yoga more known and attract younger practitioners (I talked about age issues in the Iyengar community here). Few teachers are known outside of the Iyengar community, I would say Patrica Walden for sure but still mainly by older practitioners, and Carrie Owerko who is doing hell of a job at spreading the Iyengar world while making it seem fun and attainable.

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Interestingly, when I saw this cover of Yoga Journal, I did not notice it was Carrie Owerko initially, but my first thought was “wow she’s got her front foot really activated, really nice to see that in a yoga pic’ for once!”

Anyhow, the Instagram world, while full of yogis, is pretty void from Iyengar yogis, with the exception of yogi Zain who makes beautifully edited videos, and Fanny from Iyengar yoga notes. If you know of other follow-worthy Iyengar yoga instagrammers, by all means please leave a message in the comments.

So why am I not doing it? Well, I’m still wondering if having an Instagram wouldn’t make me addicted to a) taking pictures all the time and b) external validation. While I started this blog with the only intention to write down my thoughts, I would start my Instagram account with the idea of spreading my idea of yoga, veganism and generally my lifestyle to as many people as possible. First, I’m still not convinced I’m that worthy of an inspiration. Second, well, this blog is not getting many viewers, which I’m fine with, but what if my Instagram doesn’t either? Third, if it does get some traction, is it really promoting what I want to promote? Instagram posts are very short and centered around a picture. While it is easier to communicate and attract people through images, is an image-only medium really the best? Finally, the Iyengar community itself is quite critical about form. And I am too. If I would want to post picture of poses, they’d have to be pretty-near perfect… which might take a lot of time and fun out of my practice.

So overall, I’m thinking of changing the blog a bit, with maybe more short, Instagram-style posts. Maybe some “progress pics”. Maybe advertise my blog a bit more. But not a complete switch to Instagram.

What’s your opinion? Do you use Instagram? Do you wish there were more Iyengar yogis on Instagram? And what’s the best way to promote Iyengar yoga or simply a healthy lifestyle on the internet? Where should I promote my blog?  Looking forward to reading your comments and suggestions.

 

 

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6 thoughts on “What’s the best way to promote a lifestyle (aka: to instagram or not to instagram)

  1. instagram is a way to share images, and to promote Iyengar yoga as well. Blogs are less popular these days. just search for #iyengaryoga, #iyengaryogamethod hashtags

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    1. Thanks for commenting Romans, I have indeed found a couple of instagram accounts I like while looking up hashtags; but it seems that there are very few accounts which draw in a lot of people and/or post regularly, which I’d like for inspiration.

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  2. Hi, Instagram is definitely a good way to share.. while I don’t put up yoga related stuff there, it is a medium which is accessible to most people. Mine is on sarees and stories woven around it…

    There were a couple of accounts on the sutras too which were mini blogs and made for interesting reading. Ultimately speaking from your heart will always find resonance. 🙏

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